About Us

Creations @ Will is a small business built on creativity, community spirit, and a love for youth sports. What started as a simple project—making cheer bows for my niece, Lexi, when she joined Nipmuc Cheer—has grown into a full creative venture. From those first bows, shared by my sister Tina (a Nipmuc cheer coach), I quickly went from crafting for family to designing custom gear for entire leagues. Before I knew it, I was making over 80 bows for cheer squads, team shirts for youth softball, and spirit wear for basketball and football programs.

Owner: Amanda Will

 

What We Do

At Creations @ Will, we specialize in:

    •    Custom cheer bows & rhinestone designs

    •    Spirit wear & fan gear for families

    •    Practice gear and uniforms for youth sports programs

    •    Personalized team swag for cheerleading, football, softball, basketball & more

Every piece is made with creativity, attention to detail, and a true love for helping athletes and their families show their team pride.

 

Our Mission

To bring joy, spirit, and creativity to every athlete and fan by creating personalized, high-quality gear that celebrates youth sports and builds community pride.

 

Why Choose Us

    •    Personal Touch: Every design is inspired by the athletes and families we serve.

    •    Creative & Custom: From rhinestones to bold team colors, we make each piece unique.

    •    Community Roots: Born out of Nipmuc Cheer, we continue to grow alongside local youth sports programs.

    •    Passion-Driven: What started as a hobby has become a heartfelt business filled with joy, excitement, and pride.

 

Looking Ahead

Creations @ Will is excited to keep growing and expanding—adding new items, new designs, and new ways to help teams shine both on and off the field.